This Distribution is probably the best idea available in today’s advertising world. You can put it through someone’s door and within an hour you can have customers. They call you to perform the services you offer. Most small businesses normally print 5,000 leaflets at first.
They then put on their trainers and go out delivering usually with their partner and children, this is how most people start. Then they quickly distribute the first 5,000, so they order more. After they receive some calls from the first batch of distribution of leaflets, they quickly calculate the outcome. After which they keep adding more. For the companies who have a large area that they cover. They normally have people to whom they deliver the leaflets. They deliver them in their free time.
Some methods that leaflet distribution company uses are:-
With magazines and newspapers
This is a very reliable form of distribution as you are using an already existing network for distribution. The leaflets that you distribute can be very cost-effective. However, since you rely on the areas where the newspapers are delivered to. It is important to consider that a lot of people and consumers do not read free papers. Therefore, these leaflets from free papers are most likely thrown out without being read. This is because of the number of leaflets given with the free newspaper.
On windscreens
Although, this method can be cost-effective and you will be able to distribute leaflets to a large number of people very quickly. Most car owners do not like to see leaflets placed on their cars. Therefore, there is a possibility that windscreen wipers could be damaged as a result of placing the leaflet there.
Handing the leaflets out in the street to the general public.
This is a great way to distribute leaflets as you can distribute leaflets to large numbers very quickly. The people will look at the leaflet more than once. Usually, once they receive the leaflet and later when they arrive home. This type of distribution is good for campaigns that do not need to be targeted to specific areas. But they can be more expensive than other distribution methods.
Solus distribution
The leaflet distribution company uses this method where a single leaflet is delivered without any other leaflets. This is by far the best form of direct marketing using leaflets as you can deliver it straight to a person’s home. This leaflet delivery method has the highest response rates compared to other direct mail methods.
